Jake Ryan — U.S. Senate Oregon 2028
Intern Briefing · Oregon Voter & Turnout Demographics
Internal Use Only

This briefing covers actual voter and turnout demographics for a statewide Oregon Senate race — not just population data. For a U.S. Senate campaign, who shows up matters more than who lives here. Study these numbers. They tell you where the race is won or lost.

75.4%
2024 General Turnout
35.8%
2024 Primary Turnout
2.31M
Ballots Cast (2024)
36.2%
Non-Affiliated Voters
Section 01
Party Registration (2025)
Party% of Registered Voters
Non-Affiliated
~36.2%
Democratic
~32.7%
Republican
~24.1%
Independent Party
~5.0%
Libertarian + Other
~2.0%
Key Takeaway: Non-affiliated voters are now the single largest bloc in Oregon — bigger than Democrats or Republicans individually. This is our primary battleground.
Section 02
Voter Age Distribution (General Election)
Age Group% of Votes Cast
18–24
8–10%
25–34
15–18%
35–44
15–17%
45–54
16–17%
55–64
18–20%
65+
24–27%
Key Takeaway: Roughly 40–45% of Oregon voters are 55+. The 65+ bloc is the most reliable. Oregon has higher youth turnout than most states due to vote-by-mail and automatic voter registration — but older voters still dominate the electorate.
Section 03
Race & Ethnicity of Oregon Electorate
Group% of Voters
White (Non-Hispanic)
~75–80%
Hispanic / Latino
~8–10%
Asian
~4–5%
Multiracial / Other
~4–6%
Black
~2–3%
Native American
~1–2%
The electorate skews older and whiter than Oregon's overall population due to turnout differences. Don't confuse census demographics with voter demographics.
Section 04
Where the Senate Race Is Won
RegionVote Share / NotesPriority
Portland Metro
Multnomah, Washington, Clackamas		~45–50% of statewide voteCritical
Medford / Rogue Valley
Jackson County		Key swing regionCritical
Salem Area
Marion / Polk		High importanceHigh
Eugene / Springfield
Lane County		High importanceHigh
Bend / DeschutesRapidly growingGrowing
Rural Eastern OregonRepublican base — insufficient aloneBase
Section 05
Highest-Value Voter Blocs

Oregon statewide elections are not won by moving the base. They are won by persuading suburban and non-affiliated voters while maintaining coalition turnout.

Non-Affiliated Voters

~36% of registered voters. The single largest bloc. Persuadable. This is the primary target.

Suburban Voters

Washington, Clackamas & Deschutes counties. These swing the state. Do not ignore them.

55+ Voters

~40%+ of actual turnout. The most reliable bloc. They vote. Every. Time.

Moderate Democrats

Persuadable if messaging is sharp on accountability and results over ideology.

Independent-Minded Republicans

Voters who are done with party theater. Jake's non-partisan framing speaks directly to them.

Bottom line: Oregon's 2024 general turnout was 75.4% with approximately 2.31 million ballots cast — one of the highest-turnout states in the country. Every vote in the non-affiliated and suburban blocs is a swing vote. That's where this campaign lives or dies.